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Description of Lobbying

Fully revised, updated and expanded second edition

Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East.

This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:

- The historical background to lobbying, and the ethical and regulatory frameworks
- The mechanics of lobbying, and the techniques employed by lobbyists around the world
- The various types of lobbying and public affairs campaigns
- Advice on how to break into lobbying
- The procedure for appointing a public affairs consultancy
- How to use third party advocates in support of a campaign

The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

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Title Information

ISBN:

9780857191182

Pages:

586 pages

Format:

Paperback

Product Code:

610001

Publisher:

Harriman House

Published:

17/09/2011

Edition:

2nd Edition

Press and Industry Reviews

Review of the first edition:

"For any individual or organisation that needs to deal with government anywhere across the developed world, Lionel's book is an essential guide. It not only tells you how you should go about your lobbying - it also tells you how you should not."
- Paul Mylrea, President, Chartered Institute of Public Relations

"If you read only one book on lobbying, make sure it's this one. Zetter’s mastery of his subject proves why the industry voted him Public Affairs Personality of the Year."
- Francis Ingham, Director General, Public Relations Consultants Association

"The leading book on lobbying by the UK's leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you're in PR, PA, in-house, consultancy or a client - this is the book for you."
- Elisabeth Lewis-Jones, CEO Liquid PR, Former President, Chartered Institute of Public Relations

"Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must-read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer."
- Robbie MacDuff, Partner, College Public Policy, and Former Chair of the Association of Professional Political Consultants (APPC)

"This will be the new Bible for lobbyists. An indispensable guide for public affairs professionals."
- Neil Sherlock, Partner Public Affairs, KPMG

"The best book on the art of lobbying yet written."
- Iain Dale, Blogger and Publisher, Total Politics

"If you buy one book about lobbying make it this one."
- Jon McLeod, Chairman, UK Public Affairs, Weber Shandwick

"Lionel Zetter understands better than most the realities of lobbying and its relevance to good governance in the UK. This is an affectionate yet serious analysis by somebody who cares about the lobbying industry. It should be read by anybody who wants to understand how British politics really works …"
- Peter Bingle, Chairman, Bell Pottinger Public Affairs

"To my knowledge this book is unique in its breadth, depth and geographical scope and I have no doubt that it will quickly become established as an essential companion for public affairs practitioners. It pulls off the unusual feat of being both practical and entertaining and, in my experience, it all rings true. It is an added bonus that Lionel Zetter’s fabled network of contacts has also enabled him to pull together incisive and useful tips from senior practitioners across the lobbying business."
- Michael Burrell, Vice Chairman Europe, Edelman

"The best definition of politics is who gets what, when, where and how. This excellent book shows you the when, where and how."
- Edmund King, President, Automobile Association

"This book is great! As someone who has almost been around as long as Lionel, it was great to have such an up-to-date take on who we are, what we actually do and why we are worth it. This book is very informed, illuminating and, I think, the ultimate guide to lobbying."
- Gill Morris, Managing Director, Connect Communications

"This book covers the waterfront of what lobbying is, why we need it, who the key players are and how it all works. Lionel Zetter has combined hard facts, expert interpretation and real-world practitioner insights into a very readable whole."
- Tim Rycroft, Diageo

"Comprehensive, wide ranging and accessible … the first book to span the world of lobbying from London, Brussels and Washington to Asia."
- David Earnshaw, Chairman, Burson-Marsteller Brussels

"Zetter provides one of the most in-depth analyses of lobbying and how it works. Unlike many, he has looked beyond Brussels, Westminster and the Beltway to examine the role of lobbying in the emerging markets. But he has also done much more than just look at the mechanics of lobbying, he has provided one of the most comprehensive analyses of the legitimacy of lobbying in today's democracies. By doing that he has done a service not just for the lobbying industry, but for politicians, civil servants and political scientists alike."
- Sacha Deshmukh, Chief Executive, MHP Communications

"Public affairs in the UK has no more diplomatic an ambassador and no more valiant a champion than Zetter."
- Jonathan Bracken, Partner and Head of Public Policy, Bircham Dyson Bell

"Rigorous and insightful … the definitive handbook for anyone interested in the craft of lobbying, from industry veteran to A-level politics student."
- John Lehal, Managing Director, Insight Public Affairs

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About Lionel Zetter

Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East.

On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent and parliamentary candidate, and is a councillor in the London Borough of Enfield.

During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd, as well as a director of polling company ComRes.
He has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR and the Royal Society of Arts, and a member of the National Union of Journalists. Lionel has written, spoken and taught widely on politics and public affairs. He is now an independent public affairs consultant, vice-president of PublicAffairsAsia, a senior consultant to recruitment company Ellwood & Atfield, a director of the Enterprise Forum, a member of the CIPR's Executive Board, and publisher of Zetter's Political Companion.

In 2008 Lionel was voted Public Affairs Personality of the Year by the Readers of Public Affairs News, and he features in the PR Week Power Book.

Contents of Lobbying

About the Author
Foreword by Jonathan Bracken
Preface

Part One - Introduction To Lobbying
1.1 Definitions
1.2 History
1.3 Ethics and Regulation
1.4 Funding and Donations

Part Two - The Mechanics Of Lobbying
2.1 Rationale For Lobbying
2.1.1 Threat
2.1.2 Opportunity
2.2 Types of Lobbying Programme
2.2.1 Profile raising
2.2.2 Contact programme
2.2.3 Policy shaping
2.2.4 Legislation changing
2.3 Starting a Career in Lobbying
2.3.1 Academic qualifications
2.3.2 Internships
2.3.3 Advertisements
2.3.4 Websites
2.3.5 Recruitment consultancies
2.4 Appointing a Lobbying Consultancy
2.4.1 Written proposal
2.4.2 Presentation
2.4.3 Contractual benchmarks
2.4.4 Freelancers

Part Three - Tools Of Lobbying
3.1 Monitoring and Intelligence
3.1.1 In-house monitoring
3.1.2 Monitoring agencies
3.1.3 Public affairs consultancy monitoring
3.2 Reference Titles
3.3 Opinion Polling
3.4 Relationship Management
3.5 Online Campaigning
3.6 Messaging
3.7 The Media

Part Four - Lobbying Whitehall And Westminster
4.1 The Civil Service
4.1.1 Whitehall
4.1.2 Contacting civil servants
4.1.3 Special Advisers
4.1.4 Executive agencies and non-departmental public bodies
4.1.5 Regulators
4.2 Political Parties
4.3 House Of Commons
4.3.1 The prime minister
4.3.2 The cabinet
4.3.3 Ministers
4.3.4 Parliamentary private secretaries
4.3.5 Whips
4.3.6 Members of Parliament
4.3.7 The Queen's Speech
4.3.8 Select committees
4.3.9 Consultation documents
4.3.10 Early Day Motions
4.3.11 Business Questions
4.3.12 Petitions
4.3.13 Oral questions
4.3.14 Prime minister's questions
4.3.15 Written Questions
4.3.16 Written Ministerial Statements
4.3.17 Urgent Questions
4.3.18 All-Party Parliamentary Groups
4.3.19 Party committees and groups
4.3.20 Exhibitions
4.3.21 Function rooms
4.3.22 Mass lobbies
4.3.23 Debates
4.3.24 Legislation
4.3.25 Finance
4.4 House Of Lords
4.4.1 The cabinet
4.4.2 Ministers
4.4.3 Whips
4.4.4 Queen's Speech
4.4.5 Select committees
4.4.6 Oral questions
4.4.7 Written questions
4.4.8 Debates
4.4.9 Legislation

Part Five - Lobbying Other United Kingdom Institutions
5.1 Scottish Parliament
5.1.1 Powers
5.1.2 First minister
5.1.3 Cabinet
5.1.4 Legislation
5.1.5 Committees
5.1.6 Oral questions
5.1.7 Written questions
5.1.8 Motions
5.1.9 Petitions
5.2 Scottish Government
5.3 Scotland Office
5.4 Scottish Affairs Select Committee
5.5 Scottish Grand Committee
5.6 National Assembly For Wales
5.6.1 Powers
5.6.2 First minister
5.6.3 Cabinet
5.6.4 Departments
5.6.5 Finances
5.6.6 Legislation
5.6.7 Debates
5.6.8 Committees
5.6.9 Questions
5.6.10 Petitions
5.7 Wales Office
5.8 Welsh Affairs Select Committee
5.9 Welsh Grand Committee
5.10 Northern Ireland Assembly
5.10.1 Powers
5.10.2 First minister and deputy first minister
5.10.3 Executive Committee
5.10.4 Legislation
5.10.5 Finance
5.10.6 Debates
5.10.7 Committees
5.10.8 Questions
5.10.9 Petitions
5.11 Northern Ireland Executive Departments
5.12 Northern Ireland Office
5.13 Northern Ireland Affairs Select Committee
5.14 Northern Ireland Grand Committee
5.15 Greater London Authority
5.15.1 Mayor of London
5.15.2 London Assembly
5.15.3 Finances
5.16 Local Government
5.16.1 Structure
5.16.2 Planning
5.16.3 Licensing
5.16.4 Procurement
5.17 Parliamentary Commissioner For Administration (the Ombudsman)
5.18 Judiciary
5.18.1 Pepper v Hart
5.18.2 Judicial Review
5.18.3 Human Rights Act
5.18.4 European Court of Justice

Part Six - Lobbying The European Union
6.1 History And Background
6.2 European Council
6.3 Council Of Ministers
6.3.1 Presidency
6.3.2 Comitology
6.3.3 COREPER
6.3.4 UKREP
6.4 European Commission
6.4.1 Powers
6.4.2 President
6.4.3 College of Commissioners
6.4.4 Directorates-General
6.4.5 UK offices
6.5 European Parliament
6.5.1 President
6.5.2 Members of the European Parliament
6.5.3 Powers
6.5.4 Parties and political groups
6.5.5 Committees of the European Parliament
6.5.6 Intergroups
6.5.7 Questions
6.5.8 Resolutions
6.5.9 Petitions
6.5.10 Ombudsman
6.5.11 UK offices
6.6 Policy Formulation
6.6.1 Drivers
6.6.2 Policy Areas
6.6.3 Roles of the institutions
6.6.4 Documents
6.7 Legislative Process
6.7.1 European Union law - types
6.7.2 European Union law - procedures
6.8 Finances
6.9 Other European Union institutions
6.9.1 European Court of Justice
6.9.2 European Court of Auditors
6.9.3 European Economic and Social Committees
6.9.4 Committee of the Regions
6.9.5 European Central Bank
6.9.6 European Investment Bank
6.9.7 European Union agencies
6.10 Other European Institutions
6.10.1 Council of Europe
6.10.2 European Court of Human Rights

Part Seven - Lobbying In The United States Of America
7.1 The Constitution
7.2 The President
7.3 The Senate
7.3.1 Senior positions
7.4 The House Of Representatives
7.4.1 Senior positions
7.5 Committees
7.5.1 Senate committees
7.5.2 House of Representatives committees
7.5.3 Joint committees
7.6 Legislation
7.7 Finances
7.8 Judiciary
7.8.1 Supreme Court
7.8.2 Other courts
7.9 The States
7.10 Ultimate Lobbying

Part Eight - Lobbying In Asia
8.1 China
8.1.1 The Communist Party of China (CPC)
8.1.2 The State and Central People's Government
8.1.3 The National People's Congress (NPC)
8.1.4 State Council
8.1.5 People's Liberation Army (PLA)
8.1.6 The people
8.2 Hong Kong
8.2.1 Chief executive
8.2.2 Executive Council
8.2.3 Hong Kong Government
8.2.4 Legislative Council (LegCo)
8.2.5 The future
8.3 India
8.3.1 The legislative process
8.3.2 Finances
8.4 Japan
8.4.1 The Diet
8.4.2 House of Representatives
8.4.3 House of Councillors
8.4.4 The prime minister and cabinet
8.4.5 The ministries
8.4.6 Policy councils (shingi-kai)
8.4.7 Diet Standing Committees
8.4.8 Party Committees
8.4.9 Parliamentary Leagues
8.4.10 Study groups
8.4.11 The media
8.4.12 Business lobby groups - Japan Inc
8.4.13 Culture and language
8.4.14 The future
8.5 Thailand
8.5.1 The National Assembly
8.6 Vietnam
8.7 Unique Challenges

Part Nine - Lobbying In The Middle East and Arabian Gulf
9.1 Bahrain
9.2 Egypt
9.3 Iran
9.4 Iraq
9.5 Israel
9.6 Jordan
9.7 Kuwait
9.8 Lebanon
9.9 Oman
9.10 Qatar
9.11 Saudi Arabia
9.12 Syria
9.13 United Arab Emirates

Bibliography
Websites
Index