Doing Business Successfully in China [Hardback]by Mona ChungThis book is OUT OF PRINT You may be able to find a copy at ABE Books Description of Doing Business Successfully in ChinaDespite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem - the bi-cultural personnel. This is the first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses. It provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises. Readership includes: executives, managers, professionals, consultants, policy makers. It may also be used as a reference book to researchers' in the area of Chinese business research.Title Information
Write a review of this book Customer Reviews from AmazonAbout Mona ChungDr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70 per cent and 50 per cent. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing. |
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