The Goal [Hardback]

A Process of Ongoing Improvement

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Description of The Goal

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a 'guru to industry' and by Businessweek as a 'genius'. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Eliyahu M. Goldratt is an internationally recognized leader in the development of new business management concepts and systems, and acts as an educator to many of the world's corporations.
The 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

Title Information

ISBN:: 9780566086649
Pages:: 400 pages
Format:: Hardback
Product Code:: 22149
Publisher:: Gower Publishing Ltd
Published:: 17/11/2004
Edition:: 3rd Revised edition

Press and Industry Reviews

'The Goal has always been essential reading for those looking to eliminate bottlenecks from their business. The latest edition also shows how its ideas have been applied in real life.'
- Works Management, November 2004

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About Eliyahu M. Goldratt and Jeff Cox

Eliyahu M. Goldratt is an internationally recognized leader in the development of new business management concepts and systems, and acts as an educator to many of the world's corporations.