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- Product code: 19481
- ISBN: 1587991373,
ISBN13: 9781587991370,
288 pages, paperback
Published by Texere in 2002
, New edition Rate this book... Rating: 0.0/5 (0 votes cast) |
Description of Absolut |
This book is the official story of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the little guys rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.
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Contents of Absolut |
Preface
Three Swedes
Model Man
Invisible Bottles
Monopoly Games
Gunnar Fired
Roostal's Theories
Hagar's History
Smirnoff Country
Elusive Importers
Bye - Bye Broman
Absolut Vodka
Almost Perfect
Studio
Michel's Reward
Epilogue
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About Carl Hamilton |
Carl Hamilton is one of Sweden's most provocative and original literary voices. He is a television host of the critically acclaimed show Dilemma, a political commentator and a columnist for Scandinavia's largest popular newspaper, Aftonbladet. In the tradition of Sweden's great nineteenth century writer, August Strindberg, Hamilton uses black wit to expose public hypocrisy.
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