The 5 Paths to Persuasion [Paperback]The Art of Selling Your Messageby Robert B. Miller and Gary A. WilliamsThis book is OUT OF PRINT You may be able to find a copy at ABE Books Description of The 5 Paths to PersuasionIt doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.Title Information
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